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How to make an engaging video for your small business | Spark Pixel

Updated: Jan 24, 2023

Anyone can make a video these days. With just a phone, you can start recording and sharing your small business with the world. But not all videos are created equal. If you want to create an engaging video that will capture your audience's attention, there are certain things you need to keep in mind. Here are a few tips to help get you started.

As any business owner knows, video is an essential part of marketing in the modern world. Not only do consumers love watching videos, but video is also a great way to build rapport and trust with your audience. However, making a video that engages your audience and captures their attention can be a challenge. Here are a few tips to help you create an engaging video for your business:

-Keep it short: People have short attention spans, so it's important to keep your video concise. A general rule of thumb is to keep your video under two minutes.

-Make it visually interesting: Use visuals to capture your audience's attention and hold it throughout the video. This could include using creative camera angles, interesting graphics, or on-screen text.

-Tell a story: People love stories, so make sure your video has a strong narrative arc. This will help to keep viewers engaged from beginning to end.

By following these tips, you can create an engaging video for your business that will capture your audience's attention and help you achieve your marketing goals.

Here are a couple more resources on this topic!

One from Wistia

And another from Buffer

These are only a few tips to get you started on making an engaging video for your small business. If you want to learn more, Corey Beasley, our videographer expert at Spark Pixel Video Production can help you create a video that highlights what makes your business special. Give us a call today or visit our website to learn more about how we can help you promote your small business with video marketing.

Spark pixel is a video production service located in Centre County Pennsylvania near State College, creating marketing videos for business and entrepreneurs. Corey Beasley is the owner operator of Spark Pixel. He is a video producer and videographer. Spark Pixel services all businesses in central Pennsylvania, New Jersey and New York.

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